Inception Outdoors Brands

Whether you need support in developing and bringing your own brand products to market or simply want premium quality “Retail Ready” fishing tackle to fill your shelves, we have a solution.

OEM / Private Label Products

At Inception Outdoors, we have over 100+ years of combined experience in bringing fishing products to market. We have proudly partnered with some of the largest brands and retailers in the industry and played a pivotal role in designing, improving, sourcing, distributing and marketing outdoor products. From plastics to paint, hooks to hard baits, sinkers to storage, we have the knowledge and resources to bring your ideas to market.

Action Plastics

Action Plastics is a fishing lure manufacturing company that specializes in a wide range of soft plastic lures including fresh and saltwater products. Action Plastics works with some of the largest companies in the fishing industry and continuously is exploring new products and processes to meet the demands of our growing client list. Our offerings include Shads, Minnows, Leeches, Worms, Lizards, Frogs, Grubs, Craws, Tubes, Creatures and Trailers. Action Plastics are proudly made in the USA and our mission is simple: Deliver the highest quality soft plastic lures in the industry.

Clear Creek

Clear Creek is your #1 source for high quality rod tubes, rod and reel cases, gear bags, and protective gear. For over 20 years we have refined and continually improved our processes to make better gear year after year by using the highest quality materials and hand-built craftsmanship. Trusted by custom rod builders, fly shop owners and dealers, all the way to the largest rod manufacturers in the business, there is a reason to choose Clear Creek. Clear Creek offers custom products, a dealer program in addition to a private label program.

Victory Hooks

Victory Hooks may be a new brand but is built on a lifetime of experience. From the hook set to the moment you land that trophy in the boat; we know the ultimate difference between success and failure is the hook you choose. We take great pride in the design, quality and strength of our products and look forward to being part of every “Victory” on the water. Victory specializes in custom hook development and production and proudly serves lure manufacturers and custom tackle makers who demand the highest quality hooks in the industry. Winning, that’s the point.

Retail Ready Brands and Products

At Inception, we recognized a need to serve both large and smaller retail customers who often struggle with product selection, development and on time delivery of inventory. Our team is dedicated to using our OEM experience and industry insight to develop “Retail Ready” brands and product assortments. These brands allow us to support retailers of all sizes with carefully curated tackle offerings that are premium quality and cover a large portion of angling consumer needs. We have the brands and products to help fill pegs and shelves regardless of region or species.

Chubb's Lures

We know that fishing isn’t just a hobby, it’s a passion. Fishing is an opportunity to get outside, spend time with friends and with some skill and a little luck, catch some fish. Our team at Chubbs™ shares your passion for fishing and have spent a combined 100+ years designing and perfecting the products we use and sell. Here at Chubbs™, we take great pride in providing quality lures and tackle for the everyday angler. No matter how you fish or where you choose to “wet a line,” we have you covered with proven designs in a wide variety of color options. We are anglers, we know fishing, and we hope to be a trusted partner on all your future angling adventures. Tie on a Chubbs™ and “Catch a Memory.”

Old Cedar Outfitters

Old Cedar Outfitters is the leading global manufacturer of innovative, high quality and affordable equipment storage solutions for the outdoor enthusiast. The company is owned and operated by fishing and hunting enthusiasts who strive to create products that function flawlessly and stand up to the demands of daily use. Other manufacturers may create similar products but, OCO believes that “details matter,” and all products are rigorously tested, meticulously improved and ultimately proven to stand the test of time. Every product comes in multiple sizes, styles and finishes to match every customer’s personalized needs.

Bad River

At Bad River Tackle, we believe that fishing is just as much about the adventure as it is about the catch. With pride, craftsmanship and attention to detail, we are pleased to bring you quality tackle solutions. Bad River offers a wide assortment of proven fishing products sold individually or in curated assortments for multiple species or regions. Our goal is to offer our customers a hand selected and proven collection of tackle to quickly “get on the water” and be successful on your next adventure.

Vanguard Tackle

The new leader in terminal tackle and fishing accessories. Regardless of where, how, and what you fish for, we carefully design fishing products that meet the needs of every angler. Our mission is simple: create quality and trusted tackle that allow you to concentrate on the catch of a lifetime. Trust Vanguard. The Frontline of Fishing Tackle.